Marketing Manager (On-site)

Marketing Manager (On-site)
Location: Birmingham, AL
Salary: $70,000-$85,000
Reports To: President / CEO

About the Role
We are seeking a creative, strategic, and hands-on Marketing Manager to lead the company’s marketing initiatives and help drive brand awareness, customer engagement, and business growth. This is an excellent opportunity for a marketing professional who enjoys working in a small-company environment where they can take ownership, make an impact, and see their ideas come to life.
The Marketing Manager will oversee day-to-day marketing activities across digital, social media, content, events, and communications while partnering closely with company leadership and sales.

Key Responsibilities

• Develop and execute the company’s overall marketing strategy and annual marketing plan.
• Manage the company’s website, social media presence, email marketing, and digital content.
• Create engaging marketing materials, presentations, advertisements, and promotional content.
• Develop and maintain the company’s brand messaging and visual identity.
• Manage social media platforms, including content planning, posting, and engagement.
• Create and coordinate email campaigns, newsletters, and other customer communications.
• Coordinate trade shows, networking events, conferences, community events, and other promotional activities.
• Work closely with sales and leadership to develop campaigns that generate leads and support revenue growth.
• Manage relationships with outside vendors, agencies, printers, designers, and other marketing partners as needed.
• Track marketing campaigns and analyze performance metrics to identify opportunities for improvement.
• Maintain the marketing budget and ensure resources are used effectively.
• Research industry trends, competitors, and target markets to identify new marketing opportunities.
• Support internal communications and company initiatives as needed.
• Take ownership of special projects and other marketing initiatives in a fast-paced, growing environment.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or a related field preferred.
• 3–5+ years of marketing experience, preferably in a small or mid-sized company.
• Strong understanding of digital marketing, social media, email marketing, and content creation.
• Excellent written and verbal communication skills.
• Strong organizational and project-management abilities.
• Experience managing multiple priorities and deadlines.
• Ability to work independently and take initiative.
• Strong creative and problem-solving skills.
• Proficiency with Microsoft Office and common marketing platforms/tools.
• Experience with Canva, Adobe Creative Suite, Google Analytics, CRM, email marketing, or website management is a plus.

What We're Looking For
The ideal candidate is a self-starter who is both strategic and hands-on. This person should be comfortable developing the marketing strategy one day and creating a social media post, updating the website, coordinating an event, or pulling campaign metrics the next.
Because we are a smaller organization, we're looking for someone who doesn't need a large team or agency to execute their ideas and enjoys having a direct impact on the company's growth and brand.

Why Join Us?

• Opportunity to build and own the company's marketing function
• High visibility with company leadership
• Ability to make a meaningful impact in a growing organization
• Collaborative, entrepreneurial work environment
• Competitive compensation and benefits
• Birmingham-based team and strong local presence

Determining compensation for this role (and others) at Vaco/Highspring depends upon a wide array of factors including but not limited to the individual’s skill sets, experience and training, licensure and certifications, office location and other geographic considerations, as well as other business and organizational needs. With that said, as required by local law in geographies that require salary range disclosure, Vaco/Highspring notes the salary range for the role is noted in this job posting. The individual may also be eligible for discretionary bonuses, and can participate in medical, dental, and vision benefits as well as the company’s 401(k) retirement plan. Additional disclaimer: Unless otherwise noted in the job description, the position Vaco/Highspring is filing for is occupied. Please note, however, that Vaco/Highspring is regularly asked to provide talent to other organizations. By submitting to this position, you are agreeing to be included in our talent pool for future hiring for similarly qualified positions. Submissions to this position are subject to the use of AI to perform preliminary candidate screenings, focused on ensuring minimum job requirements noted in the position are satisfied. Further assessment of candidates beyond this initial phase within Vaco/Highspring will be otherwise assessed by recruiters and hiring managers. Vaco/Highspring does not have knowledge of the tools used by its clients in making final hiring decisions and cannot opine on their use of AI products.

Equal Opportunity Notice

Highspring LLC (d/b/a Vaco by Highspring) and its parents, affiliates, and subsidiaries (“we,” “our,” or “Vaco by Highspring”) are committed to the full inclusion of all qualified individuals and does not discriminate against any employee or applicant for employment because of race (including but not limited to traits historically associated with race such as hair texture and hair style), color, sex (includes pregnancy or related conditions), religion or creed, national origin, citizenship, age, disability, status as a veteran, union membership, ethnicity, gender, gender identity, gender expression, sexual orientation, marital status, political affiliation, or any other protected characteristics as required by applicable law. The company is also committed to ensuring that persons who need them are provided with reasonable accommodations; if an accommodation is needed to participate in the job application or interview process, please contact HR@vaco.com .

Vaco by Highspring also wants all applicants to know their rights that workplace discrimination is illegal.

Representation Notice

By submitting to this position, you agree that you will be giving Vaco by Highspring the exclusive right to present your as a candidate for the foregoing employment opportunity. Additionally, you agree to be included in our talent pool for future hiring for similarly qualified positions. You further agree that you have represented information about yourself accurately and have not affirmatively misrepresented your qualifications. Lastly, you agree to maintain as confidential, to the fullest extent permitted by law, any information you learn from Vaco by Highspring about the position and you will limit disclosure of information about the position only to the extent necessary to perform any obligations in furtherance of your application. In exchange, Vaco by Highspring agrees to exercise reasonable efforts to represent you through all solicitation, job screening and resume dispersal.

For residents of Ontario, Canada only: to the extent the position for employment is not with Highspring or not otherwise noted as vacant above, candidate should be informed that this role is to replace a presently employed person at Vaco by Highspring's client.

Privacy Notice

Vaco by Highspring respects your privacy and are committed to providing transparent notice of our policies.

• California residents may access Vaco by Highspring HR Notice at Collection for California Applicants and Employees here.
• Virginia residents may access our state specific policies here.
• Residents of all other states may access our policies here.
• Canadian residents may access our policies in English here and in French here.
• Residents of countries governed by GDPR and UK GDPR may access our policies here.

Additionally, submissions to this position are subject to the use of AI to perform preliminary candidate screenings, focused on ensuring minimum job requirements noted in the position are satisfied. More details about Vaco by Highspring’s use of AI can be found here (https://www.highspring.com/ai-use-notices/). Further assessment of candidates beyond this initial phase will be conducted by recruiters and hiring managers. Vaco by Highspring does not know and cannot opine on if its client’s use of AI products in hiring.

Pay Transparency Notice

Determining compensation for this role (and others) at Vaco by Highspring depends upon a wide array of factors including but not limited to:

· the individual’s skill sets, experience and training;

· licensure and certification requirements;

· office location and other geographic considerations; and

· other business and organizational needs.

With that said, as required by local law, Vaco by Highspring believes that the following salary range referenced above reasonably estimates the base compensation for an individual hired into this position in geographies that require salary range disclosure. The individual may also be eligible for discretionary bonuses and/or participation in medical, dental, and vision benefits as well as the company’s retirement plan (or similar retirement benefits).